Tag Archives: 140 characters

The Voice of …. #Winning!

Everyone is twitter-happy. If you have a twitter, you love to use it and tweet more than 15 times a day (#notacceptable) and if you don’t….well, you’re just a little behind and I strongly suggest you catch up.

And by catching up I mean merely getting a twitter account. I do not expect you to obtain more than 20 followers by the end of the week. Unless you’re Charlie Sheen of course…who just set the new guinness world record of the Fastest Time to Reach 1 Million Followers. He did this in 25 hours and 17 minutes.

But Sheen is the highest paid actor on television, so that makes sense, right? Wrong. Sheen has been all over the news since his bizarre interview with Alex Jones of InfoWars bashing his producer Chuck Lorre of his show Two and a Half Men. Since then, Sheen has been interviewed by various other news and media outlets making even crazier statements that have been in the headlines for weeks (#winning, anyone??). This is what has made Sheen so infamous and is the reason why he got so many followers. And now that he has one, more and more people are hearing his voice, his crazy remarks, and loving (or hating) him because of it.

Sheen has proved how easy it is for one to gain a voice in this new media world and maintain it. You don’t have to be a notable scholar to type 140 characters and have followers. Nor do you have to be an intelligent and crafty writer who has worked in a newsroom for 10+ years to really be taken seriously on social media sites like this. In fact, it is sometimes best if you are just the opposite. So heres to your Average Joe!

There really is no science to it at all- Charlie Sheen my case in point. It is all about being authentic and relatable. In essence, you just merely have to be a human to tell any story or craft any message on these sites. Any voice, no matter how small it is, will make an impact.

According to Lou Kerner of WedBush securities, Mr. Sheen’s success illustrates how others, including corporations, can leverage Twitter’s platform to rapidly build an engaged audience.

And an engaged audience he certainly has. But, like all of these Twitter and social media phenomenons, this one will surely die down. So Sheen should really take it all in. These might be the most famous few weeks of his life. #WINNING!


Hiring Someone To Tweet For You?

Many companies have begun to tap into the twitter world. This is such an opportune way for it to reach its customers directly and develop an on-going conversation with them. When done right, the company’s twitter page can build up the brand and company image and ultimately build a better relationship with its supporters.

Though I do think this is a smart way for a company to enter the social media world, I do not think company CEO’s who decide to tweet should have someone do all of this “dirty work” for them. A CEO should have a twitter account only if they want to develop a more personal relationship with their customers and talk to them on their level, not as an intimidating businessman who is just after their money and wants them to buy his or her products. A CEO should want to have a twitter page to maintain a certain image they want of themselves. In turn, people will view them as more personable.

Some companies hire a social media person to build their brand in certain social media spaces such as Twitter. In turn, the company or CEO voice becomes the voice of one person. This could really be dangerous. What happens if this person leaves? Now who owns all of the content they’ve created and all of the followers they’ve gained for this specific company’s site? New employees are becoming mere spokespeople for the companies they work for, and if the company isn’t careful and doesn’t keep an eye on them, that company’s image can be ruined forever by one dangerous tweet or Facebook post by that spokesperson.

I think companies should be VERY cautious when they are first building themselves in different social media spaces. Furthermore, the CEO of the company should almost never hire someone to tweet for them. Twitter is designed to write how you feel in 140 characters, not write about how you think someone else feels. Twitter gives people the authority to craft their own message and have their unique voice heard. No one should be the voice of anyone else but his or herself. This most definitely will take away from the human element of the brand.

Some recents mishaps with companies and their hired twitter employees have barked the question: “Why can’t you just tweet for yourself” It takes so little time!” It seems so impersonal and fake when one discovers that the company or CEO they have been following was actually just a young social media intern who could care less about their job more or less the company they are tweeting for.